Use LocalBusiness schema markup on every page, not just Organization. Google reads LocalBusiness schema specifically for local service providers. Include: ‘@type’: ‘LocalBusiness,’ ‘areaServed’: ‘[City, State],’ ‘serviceType’: ‘Reputation Management,’ ‘contactPoint’: with your phone. This tells Google exactly who you serve and where.

Seed your Google Business Profile Q&A with 10-15 questions your prospects ask, then answer them before competitors do. Examples: ‘How long does negative review removal take?’, ‘Can you remove 1-star reviews?’, ‘What happens if a review is fake?’, ‘Do you work with small businesses?’, ‘How much does reputation management cost?’ Answer each with specificity, never deflecting to ‘call us.’

Link every service page to every city page. Example: ‘Online Reputation Repair’ links to ‘Reputation Management in Dallas,’ ‘Reputation Management in Houston,’ etc. Reverse-link city pages back to services. This internal linking structure tells Google you serve multiple services in multiple places and builds topical authority.

Publish a weekly ‘Review of the Week’ blog post analyzing a public reputation case (anonymized if needed). Examples: ‘United Airlines Reputation Crisis: How to Avoid This,’ ‘Peloton’s Reputation Disaster and Recovery Timeline,’ ‘How Chipotle Rebuilt Trust After Food Safety Crisis.’ Publish weekly, keyword-target these posts, link to your service pages. Freshness signals help you rank higher.

Track rankings with Semrush Local SEO or Moz Local, not just Google Search Console. You need to monitor your 3 Pack position specifically. Set up monthly reporting: which keywords you rank for in 3 Pack, which you rank for page 1 organic, which are still missing. This tells you if Month 4 revenue projections are realistic.