How Do I Get My PR Agency in the Google 3 Pack?
You’re competing against agencies that have pages for every service and every city. Google sees them as relevant everywhere. Your website? Still just one homepage and a services page. Here’s what to fix today.
You’re competing against agencies that have pages for every service and every city. Google sees them as relevant everywhere. Your website? Still just one homepage and a services page. Here’s what to fix today.
⚡ Quick Wins for PR Agency
Fix these before anything else. No agency. No cost. Under an hour.
Why PR Agencies Disappear From Local Search (Even Good Ones)
Google needs proof you serve specific cities with specific services — not just a general ‘we do PR’ website
PR agencies typically serve 2-15 cities but only have 1-2 pages. This gap is where competitors dominate. A single ‘[City] PR Agency’ page can rank for 30+ variations of the same search.
Your GBP is the #1 ranking factor for local search. Without it, you can’t appear in the Google 3 Pack. Most PR agencies have a profile but don’t fill it out completely.
- Publishing generic ‘PR services’ pages that don’t mention specific cities — Google can’t tell if you serve Denver or Dallas
- Using the same meta description and title tags for every city page — Google sees them as duplicate content
- Not linking city pages to each other or your service pages — internal linking tells Google these pages are related and important
- Forgetting to add phone numbers, addresses, and business hours to local pages — Google uses these to verify you actually operate in those cities
- Creating pages but never updating them — a PR page published 18 months ago looks inactive to Google’s freshness algorithm
Quick Fixes Won’t Solve a Page Count Problem.
The quick wins above improve your foundation. They’re worth doing. But they won’t fix why you’re invisible in neighboring cities.
Quick wins get you noticed by local search. But here’s the reality: your competitor just published 85 city pages last month. You have maybe 3-5. Building 40-60 high-quality, optimized pages takes 2-3 months of sustained work. You can DIY it or keep losing deals to agencies that already did. Most PR agencies underestimate how many pages they need — and by the time they realize it, a competitor has already claimed the top spot.
This shows you exactly how far behind you are. Most PR agencies are shocked to discover competitors have 200+ indexed pages while they have 12.
PR agencies typically offer 6-8 distinct services but only have 1-2 pages total. This means 80% of your potential keyword traffic is uncaptured.
Or we build all of this AND publish 500–2,000+ pages to your site.
See What We’d Build for Your PR Agency Business →Get Your Visibility PlaybookPR Agency Visibility Checklist
Most PR Agency businesses score 2 out of 7. The ones scoring 7 are getting every call you’re not.
Realistic Timeline for PR Agency
No guaranteed page 1 in 30 days. Here’s what actually happens.
Clean up what’s broken
Month 1: Build 20-30 city + service pages. Optimize your GBP. Implement LocalBusiness schema on all pages. Submit sitemap to Google Search Console. Result: visibility in search results positions 4-8 for local keywords. No rankings yet — just impressions.
First rankings appear
Month 2-3: Rankings appear for long-tail keywords (‘[City] media relations agency,’ ‘[City] thought leadership PR’). You’ll see 2-4 keywords hit page 1. Most will be position 6-9 initially. Traffic starts coming in from local searches. Competitors’ 85-page head start shrinks.
Dominating your area
Month 4-6: Dominant local presence. Top 3 positions for ‘[City] PR Agency.’ Page 1 for service keywords like ‘crisis communication’ + city variations. 3 Pack appearances on 60%+ of relevant searches. Consistent leads from local search — your agency becomes the default choice for that city.
What PR Agency Owners Ask
Pro Tips for PR Agency
Use Schema.org/LocalBusiness markup on every city page. Include: business name, address (full), phone, serviceArea (all cities), description, image, and priceRange. Include Service schema for each specific service (media relations, crisis communication). Google uses this to understand your exact service area and offerings.
Seed your GBP Q&A section with 10 questions PR clients actually ask: ‘How fast can you respond to a crisis?’, ‘Do you work with nonprofits?’, ‘What’s included in media training?’, ‘Can you help with thought leadership positioning?’, ‘How much does a PR campaign cost?’, ‘Do you have experience with [specific industry]?’, ‘What’s your media contact database like?’, ‘Can you guarantee media coverage?’, ‘How long until we see results?’, ‘What’s your crisis communication process?’
Internal linking: On every city page, link to your 3-4 main service pages using anchor text like ‘media relations’ or ‘crisis communication’ not ‘click here.’ Link every city page to your other city pages. Example: on the ‘Denver PR Agency’ page, include a line: ‘We also serve Boulder, Fort Collins, and Westminster.’ This tells Google these pages are related and important.
Freshness signal: Add a ‘Latest News’ or ‘Case Studies’ section to your main service pages. Update it monthly with real campaigns (anonymized if needed). A page with a publish date of 2021 ranks lower than one updated last month. Fresher pages get higher visibility.
Track with Google Search Console. Filter by: Clicks, Impressions, Click-Through Rate (CTR). Your top 20 keywords by impressions but low CTR? Those pages need better title tags and meta descriptions. Your keywords in positions 4-10? Those need better content and on-page optimization. Check this monthly.
Related Guides for PR Agency
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