Use LocalBusiness + ResidentialAssistance Schema markup on every page. Google reads schema directly. Tag your facility name, address, phone, hours, services offered, and reviews in JSON-LD format. Include ‘priceRange’ (example: ‘$3,500-$8,000/month’) and ‘knowsAbout’ (list your services). Tools like Yoast SEO will help, but verify the markup with Google’s Schema testing tool.

Seed your GBP Q&A section with 20 questions families actually ask: ‘What’s included in independent living?’, ‘Do you allow pets?’, ‘What’s your waitlist time?’, ‘How much does memory care cost?’, ‘What activities do you offer?’, ‘Do you offer respite care?’, ‘What’s your move-in fee?’, ‘Do you provide transportation?’, ‘Can residents have visitors anytime?’, ‘What’s your staff-to-resident ratio?’ Answer each one immediately with 2-3 sentences. Refresh Q&As monthly with new questions.

Internal linking strategy: Link service pages to city pages and vice versa. Example: ‘memory care page’ links to ‘memory care Austin,’ ‘memory care Dallas,’ ‘memory care Houston.’ And each city page links back to the main service page. This creates topical clusters Google loves. Use anchor text that includes both service + city: ‘our memory care program in Austin’ not ‘click here.’

Freshness signal: Update one page every 7 days—add a new resident testimonial, refresh move-in costs, add a new activity photo, or update your staff bios. Google’s algorithm favors recently updated pages. Set a calendar reminder. 5 minutes per week. This compounds ranking power over time.

Use Google Search Console to track exactly which keywords are bringing clicks. Filter by ‘independent living’ and ‘memory care’ keywords. Identify pages ranking in positions 4-10 (close to breaking into the 3 Pack). Update those pages first—add more detail, testimonials, and city-specific information. Use Semrush or Ahrefs to check competitor pages ranking for the same keyword. Outwrite them.